NAMM 2016: Brockett Parsons, Pianoarc, Edison Gold Award Winner

GOING FULL CIRCLE NAMM 2016

Brockett Parsons & The PianoArc  “Brockettship”

Michael Hepworth

By Michael Cohan

Anaheim, CA (Perfect Music Today) 1/28/16 – Brockett Parsons is one of the most determined and skilled artists I have ever seen. His focused persona comes across with so much enthusiasm in the way he attacks his Pianoarc!   CEO Chuck Johnson explained that the newly improved Brockett360 circular Pianoarc has been refined with the latest LED lighting and color palate with a sleek new style. Brock says the keys are good and fast. The original 900 pound piano has lost half its weight thanks to engineer extraordinaire Dave Starkey the unit now features a more portable, folding design that took over a year to produce to maintain the high standards that touring pros expect. They have learned in the past two years how to fine tune their Pianoarc to decrease the price point for their demographic. When on stage Chief Executive Artist and the “Brocketship” are the central attention grabbers!

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During last year their invention garnered the gold award in the entertainment and media category at the 2015 Edison Awards. This organization honors excellence in new products and service development, marketing, and human–centered design and innovation. The Pianoarc was featured at the Pre-Party held at the Village Underground in NYC. The show was centered by the one and only main man Brockett Parsons surrounded by two drummers. It was a magical and powerful moment as the latest creation moved from manufacturing to the stage. The Pianoarc is a future TEC award winner for sure.

From the makers of the Pianoarc comes their quarter circle dubbed the Dual Wing with two 72 note keyboards centered by a control surface. The keys are made of carbon fiber which is a stronger material that is light and durable. They have installed mic points at specific octaves to deliver its beautiful resonating sound.

It is essentially being handed off in somewhat of a bounce pass to the Atlanta Hawks of the NBA to be used as a part of their basketball show. At the dedication ceremony Brockett Parsons and keyboardist for the Hawks, Sir Foster, showcased the Dual Wing for the people in attendance. Asher Denburg, a graduate from the Berklee School of Music, added an assist to the festivities.

The Atlanta Hawks organization had been aware of the 360 Pianoarc and requested that they create this version to fit within their budget and be used at their home court the Philips Arena in Atlanta, GA. Of course the Dual Wing is upgradeable to the full circle. They plan on an extreme performance!

Getting back to the central star of the show is the Pianoarc and Brockett’s Rocket and Roll Show. His dream is to show his unique instrument to the world and to match the power of music he feels inside to the equal power of the Pianoarc culminating into the next level of intensity during his performances. Brock brims with excitement of the future. He wants to stand out and has set his standards of excellence very high as he is extremely hard on himself right now. He says the whole thing with the very deep David Bowie had a profound affect on him and just makes you want to work harder.

Brockett is planning on putting a band together as soon as possible calling it “Vertical Mojo.” He likes the chemistry with the musicians he played with in the Lightwave Systems, Inc. booth who performed with Willcox Guitars. He is a man with a lot going on and enjoys playing solo and with a band with a big sound! He loves pursuing original music and doing something totally different. He feels being around great musicians conceptualizes greatness in himself. Pulling your own weight, doing your own work, and doing it yourself leads to breaking out on your own. After putting their album out in the next two to three months Brock feels that he can deliver to audiences some interesting shows while touring.

Brock is also ready to put stellar videos together along with recording a whole bunch of music at Rose Lane Studios in Los Angeles. Seeing what happens after that kind of thing you just can’t plan. Brock calls this Organic Creation to me it’s a feeling from the inside, the song originator. At the other end of the spectrum NAMM and the rock and roll fans might refer to this as the Power of Music.